AVIVA

 

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​1. Overview

Raising the bar in onboarding

Our goal was to raise the bar in onboarding. To create an outstanding experience for all new employees in every country across the world. To create a streamlined, digital, personalised approach to help embed new people into the culture, vision and values. One that prepared them for work and encouraged conversation with their line manager, buddy and peers. Join Aviva has reduced dropout rates, increased employee engagement and retention, and significantly reduced onboarding admin and associated costs across the globe. The transformation also won a number of industry awards for onboarding strategy and employee engagement.
 

2. Getting Started

A cross functional global approach

Our global onboarding transformation kicked off with assembling a cross functional global programme team and conducting external benchmarking and focus groups to define best practice, involving 18 different global organisations. We followed up with surveys and internal focus groups with new hires, line managers, HR & L&D from all Aviva countries around the world, aimed at giving us an understanding of current onboarding practices, challenges and opportunities. This approach enabled us to define our vision and goals and together we designed the new Aviva onboarding process – one that every new employee would experience, regardless of role, grade or geography.
 

3. The Vision & Goals

Engaged, informed and set up for success

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​​​​​​​​​​​​As a programme team we co-created a global vision, to design an employee centric, digital, engaging onboarding experience to engage, inform and set our new talent up for success:

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Experience

To deliver an engaging, inclusive and personalised experience to set new employees up for success

Ownership

To ensure line managers and buddies are part of the process, and understand the importance of their role in it

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Consistency

A globally consistent onboarding experience from offer acceptance through to the first 90 days

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Digital

To use technology to streamline, automate, personalise and deliver meaningful data to continuously improve

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Impact

To enable new employees to start delivering faster and increase retention over time

 

4. The New Solution

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Global consistency with personalised experiences

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We designed built and launched "Join Aviva" a seamless, engaging, digital and automated onboarding experience, with global content relevant to everyone, plus tailored content to create a personalised journey:

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Digital

A digital solution providing a consistent global experience, tailored to an individual’s role, grade, location and language

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Streamlined

Automation of manual processes to create efficiencies, saving time and resources, freeing teams up for value-adding activity

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Personalised

Everything a new employee needs to prepare for their new role. Tailored to them yet simple to launch, manage and embed globally

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Ownership

An organisational commitment to great onboarding. Clearly defined roles & responsibilities with everyone playing their part

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Day 1 Ready

A revolutionised IT provisioning model ensuring new employees have their IT access and kit in place by day one

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5. The Results

Successful organisational change

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The transformation was a global success, not only changing the way Aviva onboarded people all over the world, but also achieving the goals set at the start of the project. Join Aviva has created efficiencies, great employee experiences and significantly better outcomes for the organisation. This includes reduced dropout rates, increased employee engagement, retention, and reduced onboarding admin and associated costs across the world.
 

 

6. Hear From Aviva People

Feedback from new employees, hiring managers and buddies

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7. Industry Awards

An award winning transformation

Join Aviva became an industry award winning transformation, for onboarding strategy, employee engagement and internal communication:

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RAD Award for Employee Engagement

IHR award for Best Onboarding Strategy

CIPR award nomination for Internal Communication

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